"Satisfaction Guaranteed."
"The customer is always right." This is a false promise. The customer is right to the extent that the service provider can ameliorate him/her. If your hamburger is overdone, the cook cannot unmake that burger. But, as the customer, I want that burger to be the one that is corrected. Not another meat patty. In this regard, the customer is not always right, but is merely fooled into believing him/herself right.
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